The Story

You have to be a little unhinged.

My glasses broke, for the fourth time; yeah they were crap, but that doesn’t mean that they didn’t cost a lot of money. I carefully did the cost/benefit analysis of a strongly worded letter to the BBB vs opening a can of whoop-ass. It definitely makes one a little unhinged to try and replace those stupid little screws that you can’t even see without your stupid broken glasses. So I said; “Screw it!” and then decided to design my own frames and hinges that did not require screws. Engineers said it couldn’t be done, everyone thought I was definitely crazy. And they were half right; I definitely am crazy, but I was not wrong about my vision.

It was time for sunglasses to evolve.

So I went to work experimenting with different designs and came up with something better. Something only a crazy person could think of; and I owe it all to getting angry enough to stubbornly refuse buying new frames. As a result, we can now offer the most amazing sunglasses you will ever wear.

Say goodbye to poorly fitting frames, troglodyte salesmen with chronic halitosis getting right in your face to adjust your glasses and the need to bend your precision optics with brute force.

Say hello to precision machined stainless steel and bronze hardware and finely crafted wooden frames with the kind of workmanship reminiscent of an era gone by.

And we didn’t stop there: Our glasses needed cases equally as innovative and stylish as our frames and hardware. Once again, with our trademark Casiconic leather cases, we have managed to go where no others have gone before us: Innovation and style of a kind you have never seen before and we humbly offer it all to you: Y-Sextantis, Insanequilibrium and Casiconic; exclusively from Toosiu.

That’s our story of how getting a little unhinged made a better hinge.

Get unhinged!

Top